Virat Kohli charges ₹12 crore for one Instagram post in 2025. This makes him the highest-paid Indian celebrity on Instagram.
This big amount shows how popular he is around the world. This article will tell you about Kohli’s Instagram money, how much other famous people earn, and why companies pay him so much.
You will learn why his price is so high and what this means for India’s social media business.
How Much Does Virat Kohli Get Paid from A Single Post on Instagram in 2025?
Virat Kohli gets ₹12 crore for one Instagram post in 2025. This information comes from trusted sources like Hopper HQ and big newspapers like the Indian Express and the Economic Times.
There are three main reasons why Kohli gets so much money.
First, more than 273 million people follow him on Instagram. This gives companies a chance to show their products to many people.

Second, people really like his posts and respond to them by liking, commenting, and sharing.
Third, when Kohli says something is good, people trust him and buy those things. Companies pay Kohli because his words make people buy products.

When he talks about something, his followers believe him and take action.
This trust is worth ₹12 crore to companies that want real results from their marketing.
Virat Kohli’s Recent Earning Achievements from Instagram
In 2025, Kohli became the highest-paid Indian on Instagram. He also made it into the top 20 list of the highest-earning people in the world. This puts him with famous international stars.

Many research companies and newspapers have checked his ₹12 crore earnings.
Companies like working with Kohli because he talks to people in a natural way. He posts about fitness, lifestyle, and personal things.
People from many countries like Kohli. He has fans in India, other Asian countries, Europe, and around the world.
This makes him very useful for companies that want to sell things in different countries.
Highest Paid Indian Celebrities On Instagram
Kohli earns much more money than other famous Indian people. Priyanka Chopra Jonas, who is also famous in other countries, gets about ₹4.4 crore for one post.
Here is how much Kohli earns compared to other famous Indians:
| Celebrity | Money per Post | Source |
|---|---|---|
| Virat Kohli | ₹12 crore | Indian Express |
| Priyanka Chopra Jonas | ₹4.4 crore | Hopper, Siyasat |
| Deepika Padukone | ₹2-3 crore | Siyasat |
| Alia Bhatt | ₹2-3 crore | Hopper |
| Shraddha Kapoor | ₹1-2 crore | Hopper |
| Katrina Kaif | ₹0.3-1 crore | Hopper |
Note: These figures are estimates based on various reports and can vary depending on the brand, campaign, and nature of the promotion.
Famous Bollywood actresses like Alia Bhatt and Deepika Padukone earn between ₹1.5 to 3 crore for each post. These are big amounts, but Kohli’s money is much higher.
This shows that cricket players have become very valuable for companies on social media. Sometimes they earn more than actors.
Virat Kohli is the Highest Paid Athlete in India
Among all Indian sports players, Kohli earns the most money from Instagram. His ₹12 crore for one post is more than what other athletes get.

Kohli has changed from just being a cricket player to becoming a lifestyle star. Virat Kohli’s outfits are known for their effortless blend of comfort and style, setting trends both on and off the field. He shows how athletes can become famous for things beyond their sport.

Now he influences what people buy, how they exercise, and what they like. This change has made companies think differently about sports marketing.
Instead of just sponsoring cricket teams, companies now spend money on working with individual players on social media. This is because personal connections with fans work better.

When Kohli talks about fitness or supports good causes, millions of people pay attention. This power to influence people makes his high price worth paying for companies.
Conclusion: Kohli Makes ₹12 Crores Per Post on Instagram
Virat Kohli’s ₹12 crore Instagram fee shows his amazing growth from ₹34 lakh to today’s rate.
With 273+ million followers, he is India’s highest-paid celebrity and ranks globally in top-20. He earns three times more than Priyanka Chopra and leads all Indian athletes.
His success comes from trust, engagement, and proven ability to influence purchasing decisions, making him invaluable for brands.
Get more insights on celebrity social media earnings here!
FAQs
Kohli gets ₹6 lakh for ODI and T20 matches and ₹15 lakh for IPL matches. This money is different from his Instagram earnings.
TV and newspaper ads with Kohli cost companies between ₹1 to 7 crore. The price depends on how big the campaign is.
In the whole world, Cristiano Ronaldo gets the most money from Instagram over ₹26 crore for one post. Among Indians, Kohli is number one.
Nobody on Instagram has 1 trillion followers. The biggest accounts have hundreds of millions of followers. Kohli has more than 273 million followers.
MS Dhoni charges about ₹1 to 2 crore for one Instagram post, according to companies that study social media earnings.
