Ugam, a global leader in analytics and technology, rebrands as Merkle

Mumbai, 21 July 2022: Ugam, a Merkle company and a global leader in analytics and technology, today announced its brand migration to Merkle. This brand migration is part of the integration plan following Ugam’s acquisition by Merkle in July 2019.

Part of dentsu’s $10 bn global network, Merkle is a leading customer experience management (CXM) company. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage.

Ugam is a leading analytics and technology services company which consistently delivers superior, impactful results for large corporations through its customer-centric approach. With 22 years of analytics and technology experience, Ugam will help Merkle grow and build a globally scaled, highly skilled talent pool from India. Over the next months, the brand migration will reflect across Ugam’s website and social media handles and will be communicated to all stakeholders.

Sunil Mirani, the CEO and Co-Founder of Ugam said. “I’m proud of Ugam’s achievements in the past 22 years. We’ve experienced year-on-year growth, driven impact for our long-tenured clients and strategic partners, grown into a family of 4,000+, and been recognized as a Great Place to Work. We’ve pushed boundaries to drive meaningful impact in the society too. I’m excited about this brand migration as we will be part of a global leading company with similar values and culture.”

The integration with Merkle will provide Ugam access to leadership opportunities, global mobility, and best-in-class learning and development programs. Ugam’s existing talent will also enjoy an enhanced employee experience and get to contribute to and shape a great work culture. Even as the Ugam brand retires, the significant opportunities presented by Merkle will continue to provide talent a platform for accelerated career growth.

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 4600+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 22 years, Ugam has been recognized by several firms including Forrester and Gartner, named the No.1 data science company in India by Analytics Insight, and certified as a Great Place to Work®.