Gone are the days when pets were simply kept for practical purposes or limited to the backyard. Today, pets are welcomed into our homes as cherished companions, and their roles have evolved from working animals to beloved family members. The growing trend of pet humanization reflects a societal shift in how we perceive and care for our animal companions. This trend has led to a paradigm shift in the way consumers care for their pets and their needs, bringing a larger focus to their health and wellness holistically.

Hemp, a versatile plant with numerous benefits, has gained widespread recognition for its potential to promote the well-being of not only humans but also their furry companions. The global acceptance of hemp-based pet care can be attributed to the growing awareness of the potential health benefits of hemp-derived ingredients like hemp seed oil, hemp protein, hemp hearts and compounds, such as cannabidiol (CBD). CBD, a non-psychoactive component of hemp, has been studied for its anti-inflammatory, analgesic, and anti-anxiety properties.

Some of the benefits of hemp-based pet care are:

Anxiety and Stress Relief:

  • Hemp-based products, particularly those containing CBD, have shown promise in alleviating anxiety and stress in pets. Many pet owners report positive changes in their pets' behaviour, citing a calmer demeanour and reduced anxiety-related symptoms.

Joint and Mobility Support:

  • Hemp-derived products are also recognized for their potential in supporting joint health and mobility in pets, especially in ageing animals or those with chronic conditions like arthritis. Along with being non-invasive means to help their pets, the anti-inflammatory properties of CBD may contribute to reduced inflammation and improved joint function.

Skin and Coat Health:

  • Hemp seed oil, rich in essential fatty acids like Omega 3 and 6, is known to promote healthy skin and coat in pets. It is not only more sustainable than fish oil, but is also multi-purpose which means it can be used topically and internally. Regular use of hemp-based products may contribute to a shinier coat, reduced shedding, and relief from skin conditions such as dryness and itchiness.

Digestive Health:

  • Hemp protein and hearts  contain fiber and other compounds that can aid in digestive health. This may be particularly beneficial for pets with gastrointestinal issues, promoting a balanced and healthy digestive system. With pets that are allergic to meat, hemp protein has the same nutritional profile as an egg in terms of protein, making it a vegan alternative.

Natural and Holistic Approach:

  • With a growing emphasis on natural and holistic pet care, hemp-based products align with the preferences of pet owners seeking alternative solutions to traditional pharmaceuticals. The perceived safety and minimal side effects of hemp-based products contribute to their appeal.

Regulatory Landscape:

The legalisation of industrial hemp in many countries has removed legal barriers, paving the way for the production and sale of hemp-based products. As regulations become more favourable, businesses can openly explore and invest in hemp-derived petcare products without the stigma associated with cannabis.

While the benefits and applications of hemp have always been plenty, social media has played a crucial role in its global acceptance. The widespread availability of information has played a crucial role in educating consumers about the benefits of hemp for themselves and their pets.

The global market for hemp-based pet care is witnessing exponential growth, with an increasing number of companies entering the market to meet the rising demand. North America, Europe, and Asia-Pacific are among the regions experiencing significant traction in the hemp pet care sector. This growth can be attributed to the growing emphasis on health and wellness coupled with a cultural shift in attitudes toward cannabis and hemp. As more people become educated about the differences between hemp and marijuana and recognize the potential benefits of hemp, the stigma associated with cannabis products diminishes, fostering broader acceptance.

The rise of hemp-based pet care globally is a testament to the changing landscape of pet wellness. As more pet owners seek natural and holistic solutions for their furry companions, hemp-based products have emerged as a promising avenue. With ongoing research and evolving regulations, I strongly believe the future looks bright for the hemp pet care industry.

About Author

Drishti Brahmania is the founder of a natural pet care and wellness brand called Happy Puppy Organics. She is a certified skincare and haircare product formulator, aromatherapist and herbalist and started the brand out of the need to make holistically healing products for pets. Being the first brand to introduce hemp based products in India, she strongly believes that hemp is here to revolutionize healthcare.

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