~Set to roll out the range across India, following the entry in the southern market

~Available in three variants – Sorghum Millet Vermicelli, Protein Rich Roasted Vermicelli,
and Protein Rich Seviyan Vermicelli

8th September 2023Bangalore– Tata Sampann, the brand dedicated to delivering high quality and tasty products, has expanded its offering of staple foods by introducing Vermicelli across the southern Indian market. The newly introduced product range comprises of three distinct variants - 'Sorghum Millet Vermicelli,' 'Protein Rich Roasted Vermicelli,' and 'Protein Rich Seviyan Vermicelli.'  The latter two options are made with 100% semolina (suji), which ensures a balance of protein and dietary fibre.

Crafted without the addition of maida, Tata Sampann Vermicelli boasts of a remarkable protein content. If the Roasted Vermicelli offers a texture that is non-sticky and non-lumpy, the Seviyan variant is with a source of dietary fibre, while the Sorghum Millet Vermicelli is a wholesome blend of suji and jowar. These quick-cooking varieties transform into a delightful meal in just a span of 10 minutes once roasted, providing convenience with nutrition. Apart from satiating the taste buds, Vermicelli also contributes to a well-rounded diet. It forms a cornerstone for an array of culinary innovations, making it the perfect choice for food enthusiasts who wish to savour authentic flavours without compromising on their wellbeing.

Commenting on the launch Ms. Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products said, "We are delighted to introduce the Tata Sampann Vermicelli range in the Southern part of India, in line with our dedication to providing both nourishing and delectable options. As health consciousness continues to rise, consumers are increasingly seeking nutrition without compromising on flavour. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market's potential. Vermicelli's versatility makes it a food option beyond breakfast making it a wholesome option for meals throughout the day. It is a quintessential ingredient in most Indian households which now comes in premium forms that elevate everyday meals. With Sampann, we continue to satiate local tastes while delivering a wholesome choice."

The launch of Tata Sampann Vermicelli in the southern Indian market exemplifies the company’s commitment to providing premium quality products that consumers can trust.  The 200 g roasted vermicelli pack can be bought for Rs. 30/- (MRP incl. of all taxes) and the unroasted variant of 200 g can be bought at Rs. 22/- (MRP incl. of all taxes) while the Millet vermicelli is priced at Rs. 30/- (MRP incl. of all taxes) for 180g. The products will be available in select premium outlets and leading e-commerce channels.

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses and spices, ready-to-cook and ready to eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull and Tata Q. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of Rs. 13,783 cr. with operations in India and International markets.

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