According to a research released by Brand Finance, the salt to software conglomerate Tata group has maintained its position as India's most valuable brand and has surpassed the $25 billion threshold. This is a test that the global brand valuation consultancy runs each year. Information technology powerhouse Infosys has maintained second place. 

According to Brand Finance, India's top 100 most valuable brands have collectively displayed growth, with their total value approaching $2 trillion since the last valuation on January 1, 2022, despite the post-pandemic landscape and geopolitical uncertainties. Over 250 Indian businesses have been evaluated to create the Brand Finance 100 2023 report using publicly available data.

With regard to the Tata group specifically, its brand value increased by 10.3% from the previous year to $26.4 billion. This is the first time an Indian brand has ever reached such a high worth. The announcement reads, "The Tata Group is the only Indian brand to feature in the top 100 of the Brand Finance Global 500 2023, gaining seven ranks in 2023." The group has experienced a strategic transition over the last two years by embracing digitalization and leveraging the power of technology across its diversified portfolio, according to Savio D'Souza, Director Brand Finance.

It was Infosys' capacity to maintain its position amid challenging geopolitical conditions in the IT services industry that made the difference in this situation. The Mahindra Group made it onto the list of the top 10 most valuable brands, among other notable results. With a $7 billion brand value, Eric was ranked sixth overall, representing a 15% gain.

“The group performed exceptionally well in the last fiscal with record profits crossing Rs 10,000 crore for the first time on revenues of Rs 1,21,269 crore. Remarkable growth in its auto business and sustained growth in IT services and financial services has ensured that the Mahindra brand is a force to reckon with. The Group is a top performer across several global industry rankings and assessments in Environmental, Social, and Governance (ESG),” said Brand Finance.

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