Prachi Bhatnagar, Founder

In a world that is inundated with toxin-filled personal care products, Soapy Twist stands out as a beacon of hope. As India's first and leading provider of high-quality soap and cosmetic supplies, Soapy Twist is dedicated to offering natural and effective alternatives to traditional personal care products. With a product range that includes everything from soap bases and essential oils to finished products and packaging supplies, Soapy Twist is a one-stop shop for all your soap and cosmetic needs. Moreover, Soapy Twist has been a catalyst for growth for many small businesses in India, thanks to their premium quality ingredients, exceptional soap-making recipes, informative workshops, and unparalleled customer support.

Introducing the company, Prachi Bhatnagar, the Founder shares, “Soapy Twist was founded in 2014 with the vision of helping small beauty industry entrepreneurs find top quality raw materials in one place. From humble beginnings of having only four or five products, to today having an omnichannel brand with 500+ products sold to over 25,000 customers, an eCommerce website, a mobile app and retail stores in Gurgaon & Delhi has been an exciting and rewarding journey.”

Towards A Brighter Horizon

With a growing demand for sustainable skincare options, the company plans to expand their product line in 2023 to include more natural and eco-friendly ingredients. This not only reflects their commitment to the environment but also aligns with the company's goal of making the transformative power of natural ingredients more widely accessible. Prachi adds, “We have a vision of global expansion, with plans to form partnerships and secure distributors in key international markets. Improving the customer experience remains a top priority and we are investing in technology and resources to ensure a seamless and efficient shopping experience. Additionally, we are dedicated to supporting women entrepreneurs by offering guidance, mentorship, and resources such as webinars, tips, and tutorials on skincare product making.”

 Further states, “Soapy Twist's immediate goal is to raise awareness about the benefits of making your own bath and body products while providing top-quality raw materials and services to customers. Our focus is on enhancing the shopping experience on our website and educating customers through tutorials, blog posts, workshops, events, and webinars. We foster creativity and innovation by regularly holding brainstorming sessions and workshops that encourage collaboration and new ideas.”

With a management team (Prachi Bhatnagar, Mriga Jain and Anurag Jain) who stay up-to-date with the latest industry trends and consumer preferences, and actively seek out feedback from customers, Soapy Twist is always evaluating and improving their product line and development strategy.

The Purpose

The company's founder has always been inspired by the positive impact of natural ingredients, particularly essential oils. She understands the benefits that these natural ingredients can have on one's skin and well-being – essential oils, with their antioxidants, vitamins, and minerals, not only nourish and revitalize the skin but also offer a natural and effective alternative to harsh synthetic ingredients. Whether you're looking for essential oil for aromatherapy, skincare, or home cleaning, Soapy Twist has something for everyone.

So, what makes Soapy Twist different and unique? It's their commitment to offering high-quality essential oils that are pure, safe, and effective. Also, their wide product range. “Our portfolio features a wide range of soap and cosmetic bases, essential oils, fragrance oils, butters, waxes, and other raw materials for making personal care products. With our in-house manufacturing facilities and high-quality essential oil suppliers, our products are held to the highest standards of quality. Our oils are perfect for soap making, candles, and other personal care products, and come in a variety of scents to suit every taste. Additionally, we offer a comprehensive range of tools and equipment, including moulds, mixing containers, and melters, to make the soap-making process easy and enjoyable for beginners and experienced soap makers alike,” she adds.

Hallmark of Quality and Customer Commitment

Soapy Twist is dedicated to providing top-quality ingredients and raw materials for personal care products. Their essential oils undergo strict quality checks to ensure they are 100% pure and free from impurities. The customer support at Soapy Twist is unmatched, providing guidance and resources for customers throughout their journey in the personal care industry. The website serves as an introduction for many to the world of soap making, as evidenced by a 14-year-old boy who turned his hobby into a successful company, a 60-years-plus lady who discovered her love for soap making through her granddaughter's request for making bubble soap, and a mom who grabbed this as a side hustle to take care of her special child who needs more attention.

"At Soapy Twist, we are dedicated to providing the best possible experience for our customers. We are always innovating and searching for new ways to enhance our products and services to keep up with the latest trends and advancements in the personal care industry. Our aim is to be a trustworthy and dependable source of information, motivation, and support for anyone who wants to delve into the world of self-care and personal care. Whether you're a beginner or an experienced soap maker, we invite you to join us and discover the potential that Soapy Twist has to offer," Prachi concludes.

"We are proud to be renowned in the personal care industry for our exceptional quality products, unparalleled expertise, and customer-focused approach