Minimalism has become a quotidian term today. Even though the minimalist movement is resurgent, many are alienated with the basic concept. However, the meaning of minimalism is subjective and hard to define, but its basic philosophy is straightforward - Minimalism is the intentional promotion of what we value the most by striking out the distractions. Minimalism is not about reducing the amount of everything. On the contrary, it is about reducing distractions to maximize more important pursuits.

Minimalism advocates “less is more”. In other words, the point of minimalism is that more isn’t always better. Sometimes enough is better.

As more and more urban Indians become well-traveled, their exposure to global design, sustainability and minimalistic philosophy influences their lifestyles and they tend to seek simplicity. Also, it is about the moment in which one realizes that relentless accumulation of things is not as satisfying as it is believed to be and the fact that quality always overpowers quantity. A lot of brands are actively adopting minimalist practices in order to achieve the desired commercial prospects as it refocuses resources towards the most significant areas of a business, removing unnecessary processes and products.

Designers today understand that there is fatigue towards excess. Urban Zen, a leading core hospitality firm in India believes in simple yet ground-breaking designs. The underlying creative expressions of the firm’s style – Luxury and Simplicity – though diabolically opposite in character, co-exist harmoniously in all they do! The most remarkable point, however, is the way in which the organization infuses the sense of warmth with luxury in these starkly detailed magnificent design marvels. For Urban Zen, minimalism isn’t just a wave or a zeitgeist. It is a way of life, a philosophy.

For Instance, the design language of the Flashback Jubilee Hills, is appealing to a diverse variety of people from various walks of life With the goal of creating a quirky setting with vibrant interiors, each component of the ambience tends to capture the visitor's attention.

Minimalism forming the focus, located in Flashback, Jubilee Hills acquires the mezzanine and terrace floors, one stumbles upon the accentuated colorful mosaic pattern placed across the walls as you journey upwards. Added to break the monotony of the dark themed décor, it portrays an essence of illusion when an individual moves between levels. The feeling of vitality has been subtly expressed through the inculcation of wooden massing and green wall installations, adding a more defined character to the connecting corridors.

For Flashback Jubilee Hills , Urban Zen decided to incorporate the origin of these businesses to envisage the design language of the hotel. The restaurant offers nuances of said business verticals with open seating and the shared mood of a small entertainment setup is seamless, despite each floor having a separate aesthetic perspective. From the beginning, the structure's façade in pine wood communicates the atmosphere of its inside.

While minimalism seems to be almost like an invention for a hyper-modern world like ours, functionality in products per se is not at all new to India. For Urban Zen, the notion is to confer functionality with modernism and a concept that aims to give guests a 'non-intimidating' atmosphere that expresses its welcoming mood through a warm colour palette and intriguing graffiti.

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