realme and Pearl Academy announce ‘Curve in Design’ contest to unleash the power of Art and Technology

• Since its inception realme has committed itself to bring design and technology together in its pursuit of developing excellent products for people
• realme cares about the cultivation and development of local young design talents, and hopes to further convey the young people’s interpretation of the trendy culture and lifestyle through great designs.

New Delhi, 24 November 2022: realme, the most trusted technology brand, and Pearl Academy have announced an immersive design contest ‘Curve in Design’ as part of realme’s mission to provide a platform enabling more talented and emerging students to shape their vision into reality and gain recognition. Open to the students at Pearl Academy, the contest aims at finding the best amalgamation of technology and design as envisioned by today’s young designers. ‘Curve in Design’ is an extension to the brand’s efforts of emerging as an industry leader by engaging with young designers and cultures.

Mr. Madhav Sheth, CEO realme India, VP, realme and President, realme International Business Group said, “realme is renowned for its design sensibilities that has always and seamlessly intersected technology, culture and design. realme cares about the cultivation and development of local young design talent. Our collaboration with Pearl Academy for the Curve in Design contest is a reflection of this. The partnership intends to bring emerging designers to the fore who can help push product design boundaries further by enabling them to showcase their talent using realme powered platforms. We are very proud to collaborate with Pearl Academy to promote and contribute to the development of design talents.”

The participating students will get a chance to present their ideas, showcase their talent to stalwarts of the industry and get the opportunity to get hands-on experience of working at the realme Design Studio. realme Design Studio is at the forefront of the brand’s design philosophy and aims at supporting the new and exciting design trends that are the hallmark of realme products. The winner will get to work closely with the realme design team to build products that incorporate local culture and aesthetics, and integrate consumer feedback.

Aditi Srivastava, President of Pearl Academy, commented on the partnership between Pearl Academy and realme "We are excited to work with realme on this project that is focused on maximising the potential of emerging designers. This is an excellent venue for our students to demonstrate their proficiency in product design and realise their creative visions. realme's emphasis on socially conscious product creation is like Pearl Academy’s focus on incorporating sustainability into our education. The greatest way for our students to understand how product design contributes to a sustainable future is via experiences like these."

Commenting on the collaboration, designer Amit Aggarwal said,  “It gives me great joy to be partnering up with realme for the Design Campaign for Pearl Academy. Amit Aggarwal and realme, despite being from different domains, share common brand values of speed, sleekness and a suave design language.

In this context, realme’s ‘Dare to Leap’ spirit resonates with our brand language of always bringing something ingenuous to the table — from amorphous designs to fluid patterns to new-age materials. This platform by realme will help our up and coming youth to hone and finesse their skills. With this collaboration, both brands will be able to celebrate their approach to design, while also demonstrating how design and technology are two peas of the same pod.”

Winning students will be shortlisted based on key design principles of innovation, visual impact and  executability alongside the relevance to the brand. The initiative follows realme’s pursuit to bring the best of technology and design to its users as part of which it is collaborating with designers who ‘Dare to Leap’ with avant-garde and unconventional ideas and inspiring a fresh wave of young designers in India.

About realme

realme is a technology brand that specializes in providing technology products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by its founders Sky Li and Madhav Sheth in India, together with a young and strong team that has rich experience in the smartphone industry. Committed to creating a smart, connected and trendy lifestyle for the youth, we democratize cutting-edge technology to provide the best technology products in each price segment.

As per the IDC Q2 report, realme climbed to the second slot for a second time, with strong YoY growth of 24% (highest among the top five brands) in 2Q22. It cemented its second position in the online channel with a 23% share with affordable model offerings in the C-series.

realme has introduced a new marketing strategy consisting of cultivating marketing, eCommerce and simply better strategy. With the marketing cultivation strategy, realme is building local teams to use their experience to make engagement more local to the users. In eCommerce, realme is closely working with existing online partners and will be exploring more opportunities with leading eCommerce platforms to expand its reach across regions. In addition, the simply better strategy will continue to explore the future of tech and design with the GT series, and the Number series will focus on advanced tech innovation, making it more accessible to our consumers.

About Pearl Academy:

Pearl Academy, run under the Creative Arts Education Society (CAES), is India’s leading creative education institution as per industry surveys by ASSOCHAM, India Today- MDRA, Outlook-Drshti & I-CARE, The Week- Hansa, Business of Fashion, and The Economic Times. The institute offers 40+ under-graduate, post-graduate, and professional development programs in fashion which includes design, business and media through its campuses in Delhi-South, Delhi-West, Jaipur, Mumbai, and Bengaluru. For 30 years, Pearl Academy has been a catalyst for success for its students through its unique Total Learning System, constructive tie-ups with industry bodies, and international universities that are strongly reflected in its placement record of over 99 % year-on-year.