Singh spent almost 20 years working for Coca-Cola in a variety of senior leadership capacities before leaving as chairman of the Asia Pacific region, where he oversaw operations in 25 countries.

Singh's appointment as executive vice-chairman has been proposed to the Board by the Raymond nomination and compensation committee. It depends on receiving the required regulatory approvals.

As it prepares to celebrate its centennial in 2025, Raymond said in an exchange filing that it is "on a transformation journey through strengthening its leadership by bringing in broad skills on board."

Singh has almost 35 years of managerial experience, having run companies in several regions. He spent almost 20 years at Coca-Cola in a variety of top leadership roles before leaving as chairman, Asia-Pacific. Additionally, he led firms in 25 different nations.

Singh spent ten years with Colgate-Palmolive before joining Coca-Cola, where he held a number of global critical positions. According to Raymond's filing, his final position at Colgate-Palmolive was country manager for Nigeria.

"Raymond is at an inflexion point and has started a path to be a future-ready organization to achieve profitable growth and value unlocking," said Gautam Hari Singhania, chairman and managing director of Raymond. As we approach our 100th anniversary, the organization's strong leadership will inspire us to expand our company in both local and international markets.

"With his immaculate track record, I am convinced that Atul will lend his skills to Raymond to sustain and expand in each of the enterprises we operate," the man continued.

Singh is also stated in the filing as claiming that Raymond is one of the most reputable home-grown brands in India and has significant growth potential. Being a part of the transition process and guiding the organisation into its centennial year is incredibly exciting. “I'm excited to contribute and help the organisation and the development of shareholder value expand”, he said.