Prism Johnson Limited is a comprehensive building materials company that offers a wide range of building materials, from cement, aggregates, precast concrete, tiles, and bathroom products to kitchens. The company has three divisions: Prism RMC, Cement Division, and H & R Johnson (India). Prism Johnson Limited also holds a 74% stake in Raheja QBE General Insurance Company Limited, a JV with the QBE Group in Australia. Founded in 1996.

Atul Desai, Executive Director & CEO

Prism RMC is one of India's leading ready-mixed concrete manufacturers. Prism RMC currently operates 97 ready-mixed concrete plants in 44 cities/counties nationwide. Prism RMC has also entered the aggregate business, operating a large quarry and crusher. Currently, Prism RMC has five quarries nationwide. Prism RMC is a leader in the ready-mixed concrete industry, setting high standards for plants and machinery, production and quality systems, and product services.

In 2009, the company expanded its core ready-mixed concrete business to meet the growing demand for high-quality RMCs in the key infrastructure sectors such as highways, energy, oil, refineries, ports, and docks. The company has a permanent team to build and operate RMC facilities in remote areas far from the convenience of civilization. Since then, Megaproject Plant Vertical has successfully completed more than 25 megaprojects, confronted adversity, and overcame many operational challenges.

A Remarkable Growth

Commercial Ready-mix Concrete is Prism RMC's core business. It aims in meeting the needs of metropolitan and suburban areas and making an unwavering contribution to the productive development of urban India. The company addresses a variety of concrete needs, from high-rise buildings to valued family homes, with solutions that are gently exposed to the toughest offshore tasks and the jumbo strength needed for the prestigious infrastructure and industrial projects needed. And meet the soft and aesthetic requirements for performance. Prism RMC's state-of-the-art facility is an ensemble with a strong commitment to service. From meeting local governments and environmental standards to constantly bravely confronting endless traffic mazes, it's a recurring miracle that a company's concrete-laden truck mixer arrives at the customer's site on time each time. Prism RMC has the coveted NABL certification at four major laboratories in Bangalore, Gurgaon, Chennai, and Mumbai.

In 2020, the ready-mixed concrete (RMC) industry was severely affected by the disruption of infrastructure development and real estate activities by COVID19. Construction activities have completely ceased due to the national blockade, and the issue of labour migration has exacerbated the situation in 2020-21. However, as the economy resumes and companies slowly return to normal, the RMC industry expects demand from the real estate and infrastructure segments to recover. India still has a long way to go to adopt RMC. In addition, the RMC sector is fragmented, with unorganized players holding about 50% of the market share, but there are ample growth opportunities. Demand for RMC is expected to benefit from a turnaround in consumer sentiment.

Know the Architects

The company believes that its team members are the standing pillars. Atul Desai, Executive Director & CEO - RMC (India) joined Prism Johnson Limited (Formerly Prism Cement Limited) in August 2016. His past experience is very valuable to the company. The company’s smooth functioning is solely handled by Vijay Aggarwal, Managing Director B. Tech (Elec.) from IIT, Delhi, and PGDM from IIM, Ahmadabad. He was appointed MD of erstwhile H. & R. Johnson (India) Ltd. in 1998. Ameeta Parpia-Independent Director, Aneeta S Kulkarni Co. Secretary & Compl. Officer and others are the members of the core committee.

Vision for the Future

The company aims in making PRISM RMC the most preferred brand by 2022 for internal & external stakeholders by establishing market leadership & provide complete concrete solutions while achieving a sales turnover of Rs. 2500 Cr and generating the highest ROCE in the industry.