Penta Esports partners with FEAI to build a robust Indian Esports Ecosystem

FEAI is taking Esports to every corner of India and this partnership provides massive impetus towards broad basing India’s Esports ecosystem.

March, 10th 2022, India: Gaming and esports company, Penta Esports, has announced its partnership with the Federation of Electronic Sports Associations India (FEAI), the apex national body for Esports in India to promote grassroots esports in India. FEAI has been leading a strong policy intervention, anchored through the policies of the Government of India, towards formalisation of the Esports and allied industries. With FEAI’s strong emphasis on development of esports across every Indian state through regional chapters, the partnership with Penta esports will accelerate structured development of esports in India.

With this partnership, Penta Esports along with FEAI will take esports to every corner of India through tournaments, leagues, campaigns and initiatives around awareness on esports being a viable career option. A major point of focus of these offerings would be college and university level engagement.

Penta Esports, Founder & CEO, Anurag Khurana said “A big area of focus at Penta Esports has always been grassroots esports and our vision to usher growth in this space is aligned with FEAI. This collaboration will provide an impetus to our efforts and we can reach out to more aspiring esports athletes by leveraging FEAI and its strong associations across the country.”

Mr. Vaibhav Dange, Founding Director & Member, Federation of Electronic Sports Associations India said, “As the apex national body for Esports in India, we seek to facilitate a policy-centred esports outlook that aims to address a strong talent development ecosystem that covers the spectrum of talent, businesses, job creation, education, and revenue generation for India with regional centres of excellence. The overall ecosystem has to be strengthened for it and we are excited about the potential of our association with Penta Esports in rapidly accelerating the growth of esports across the country.

Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.

About Penta Esports: Founded in 2021, Penta Esports is the esports arm of Newgen Gaming, with a 360 degree approach towards the esports ecosystem of India. It's an all-in- one destination for esports in the country, including leagues, tournaments, content and more.

About Newgen Gaming: Newgen gaming was born out of the zeal to democratise esports in India. Founded by a team of gamers and esports enthusiasts, the company intends to disrupt the Indian esports ecosystem, while providing opportunities to youngsters of the country who want to take up esports as a profession. Propelled by the idea of a holistic approach, the brand plans to extend its footprints across the entire esports ecosystem, including all its additional aspects. The company undertakes esports operations under its brand, Penta Esports.

About Federation of Electronic Sports Associations India: FEAI is the apex national body for Esports in India. We ensure opportunities at grassroots in a transparent ecosystem to develop India's Esports champions who dominate the global arena. Esports is the bridge to a New Digital India created by the Youth. FEAI's mission is to develop an inclusive, safe, healthy, and sustainable Esports ecosystem with a particular focus on responsible gaming, holistic wellness, fair play, education, and career pathways for players and athletes. We encourage and promote innovation, showcasing the responsible use of technological development including AI, VR, AR, ML, IoT & 5G. We foster grassroots opportunities in Esports through the staging of international, national, regional, state, and district-level events through the year.