In the archives of history, civilizations across the globe recognized the exceptional virtues of cold-pressed oils. From the Egyptians' use of sesame oil to the Greeks' admiration for olive oil, ancient cultures understood the remarkable benefits of these elixirs. Passed down through generations, the art of cold-pressing oils remained a well-guarded secret. In a fascinating turn of events, history is repeating itself as an ancient practice takes center stage in the modern wellness movement.
Olixir Oils, with its deep reverence for tradition, has unearthed these time-honored secrets, breathing new life into this age-old practice. The result? A range of oils that not only pay homage to tradition but also cater to the evolving needs and tastes of the contemporary world. Indulge in the rich flavors, rejuvenating properties, and unparalleled quality that Olixir Oils brings to your table. Guided by the vision of founder Priyanshi Patel, Olixir is on a mission to rekindle the love affair between humans and nature.
Bringing Back the Goodness of Cold-Pressed Oils
The inspiration behind Olixir Oils stemmed from a growing global trend towards cold-pressed oils as a healthy alternative. Founder Priyanshi Patel recognized the need for a brand that provides organic alternatives and caters to the increasing demand for cold-pressed oils in the beauty and personal care segments. Olixir oils stand out due to their commitment to quality and authenticity. The brand ensures that their oils are sourced from the finest seeds or nuts and undergo cold pressing without the use of heat or chemicals.
Olixer is a brand driven by a passion for promoting the benefits of cold-pressed oils and reintroducing them into people's everyday lives. The company's vision is to offer luxurious oils that provide a premium experience beyond just quality. With a focus on the cold-pressed method, Olixir ensures that their oils are pure, unrefined, and packed with natural flavor, aroma, and nutritional content. The brand offers three ranges of oils, including gourmet oils, cold-pressed oils, and beauty and wellness oils, catering to different needs and preferences.
The company’s product range is carefully curated to offer unique and exciting flavors that are not commonly found elsewhere. The traditional cold-pressed method used by the brand preserves the natural nutrients, antioxidants, and flavors of the oils, providing customers with a delightful cooking experience. Additionally, Olixir's beauty and wellness oils, with their patent-pending formula, combine the power of eight oils in one, catering to consumers seeking holistic well-being.
Journey and plans for 2023
Olixir's journey has been a challenging yet rewarding one. Starting in 2015, the brand embarked on a mission to create awareness about the health benefits of cold-pressed oils. With a strong focus on promoting conscious eating and healthy living, Olixir aimed to become a household name associated with high-quality, nutritious oils. The COVID-19 pandemic further emphasized the importance of maintaining a healthy lifestyle, and Olixir saw an opportunity to provide consumers with a choice that aligns with their desire for well-being.
In 2023, Olixir aims to expand its reach and become the go-to destination for cold-pressed oils. By leveraging the increasing awareness of the health benefits and the rising demand for natural and organic products, the brand plans to launch new products that cater to the diverse requirements of consumers. Olixir aspires to be present in every household, empowering people to make healthier choices and embrace cold-pressed oils as a lifestyle.
Currently positioned in over 100 stores in Ahmedabad, their home city, they aspire to become the leading supplier of cold-pressed oils in the region before expanding their reach to prominent metro cities like Mumbai and Bangalore. By prioritizing customer demands and combining an innovative approach with their commitment to high-quality products, Olixir seeks to establish itself as a standout brand that leaves a lasting impact on customers.
The Bright Side
Olixir Oils has a foundation built on passion, driven by the founder and the dedicated team behind it. This unwavering spirit fuels the brand's continuous growth and inspires them to achieve even greater milestones. What started with just two products has now expanded to a portfolio of 10+ offerings, with plans to launch seven new products and introduce five new gifting ranges this year alone. Olixir takes immense pride in collaborating with multiple brands, and their vision extends beyond national borders, aiming to achieve global recognition through innovation and groundbreaking discoveries that make their country proud.
What sets Olixir Oils apart from other brands is their steadfast commitment to quality and authenticity. They meticulously source the finest, handpicked seeds and nuts to ensure that only the best ingredients go into their oils. The brand constantly seeks ways to improve and innovate, remaining committed to sustainability by gradually transitioning to recyclable and eco-friendly packaging materials. Behind the scenes, Olixir Oils boasts a complex yet efficient logistics and supply chain management system, ensuring prompt delivery of products within 5-6 days across India and within 2-3 days within Gujarat.
