Threads, a text-based social media programme that may compete with Twitter, was unveiled on Wednesday by Instagram's parent company Meta. You can sign in with your Instagram credentials and keep your username, followers and verification status.

The Threads launch coincides with Elon Musk's announcement that there would be restrictions on how many tweets you can read in a day on Twitter, even though the platform has apparently been in development since January.

Some social media users could be seeking for an alternative, like Mastodon or Bluesky, in light of all the changes at Twitter. With Threads, you can have real-time conversations while also having the opportunity to upload text, videos, and photographs.

Mark Zuckerberg, the CEO of Meta, reported on Wednesday that the app had surpassed 2 million sign-ups in its first two hours in a post on Threads. Later, he said that the app got "10 million sign-ups in seven hours."

Threads is a platform that lets you upload up to 500 character updates or brief posts that were developed by Meta's Instagram team. Links, images, and movies up to five minutes in length are permitted. Your Instagram account is connected to the app, and according to Meta, you can "easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose."

Posts from users and accounts you follow on Instagram or Threads will appear in your feed along with suggestions for new content. Additionally, you may limit who is permitted to mention you and filter certain terms from your feed.

The two tech giants' rivalry extends beyond the rumored cage bout between Musk and Zuckerberg. It can be considerably simpler to get users quickly because of Threads' built-in connectivity to Instagram. Although Musk increased Twitter's daily post limit to 10,000 for verified users, 1,000 for unverified users, and 500 for new unverified users, the adjustment may drive away users and advertisers.

The new Threads platform does, however, also have its critics. According to Forrester analyst Mike Proulx, Meta has attempted to launch and shut down Threads in the past, and it is now capitalizing on the current wave of Twitter discontent.

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