Leo Burnett India, a division of Publicis Groupe, said on Friday that PepsiCo India has chosen it as its creative partner to foster long-term development and momentum across its food and drinks portfolio.
As part of the relationship, Leo Burnett will be in charge of the company's creative and digital mandate across all national brands. According to a statement from Leo Burnett, the account has been won after a competitive multi-agency pitch.
"At PepsiCo India, we strive to develop creative and strategic consumer campaigns that enable us to connect with our customers in meaningful ways, "said senior vice president George Kovoor.
The "strategic thinking" of Leo Burnett's "It is strong creative and marketing capabilities make it the ideal partner for PepsiCo India's upcoming development phase," according to Kovoor.
The portfolio of brands managed by PepsiCo India includes products including Pepsi, Lay's, Kurkure, Tropicana 100 per cent, Gatorade, and Quaker.
We are amazed by the faith PepsiCo India placed in us by aligning their portfolio with us, said Dheeraj Sinha, CEO of Leo Burnett South Asia and chairman of BBH India. The PepsiCo company in India is seeing phenomenal growth, and we look forward to working with them to maintain this pace. The mandate offers us a fantastic chance to continue producing ground-breaking work and use culture, creativity, analytics, and technology to move forward in campaigns."
