During the past few years, the Indian bathroom and kitchen fittings market has been experiencing a steady growth in tandem with the growth in the housing market and other related verticals. At intimate spaces like bathrooms and kitchens, people end up using each fixture several times a day, thereby expecting smooth and durable operations of the same. This growing concern among the people, especially for modern and minimalistic designs of fixtures which offer better functionality over the existing traditional predecessors has been driving the market to greater heights.
It is in this fast-growing space; Kamal, one of the leading bathroom and kitchen fittings brands, has etched its expertise through its wide portfolio of premium quality products available at affordable prices. Focusing on not just the aesthetics but also the product economics and convenience of customers, the company’s design and development team seamlessly identifies new product designs and changes in existing designs that can always meet the customers’ expectations. Besides a rich legacy of over 50 years in providing flawless products and best in class customer services, Kamal takes utmost pride in outclassing as one of the most sought-after, top rated and most loved brands in the bathroom and kitchen fittings market across marketplaces such as Flipkart, Amazon and many more.
What places Kamal an edge above its peers in the market is its unique selling proposition of not just meeting the customers’ expectations but exceeding them. With a motto of quality first speed second, the company ensures to deliver products which create delightful moments for its customers. Moreover, by offering premium quality products at prices that are much lower than the bigger brands, the company is able to cater to a very large segment of population that loves trustworthy products at pocket friendly prices.
A Utopian Vision
Speaking about the core vision with which Kamal operates and drives operational excellence, Pradeep Jain, Chairman, says, “Quality is remembered, long after the price is forgotten”. In fact, the company has always been in the continuous pursuit of creating products which are not only competitively priced but provide a hassle-free experience for years together. Each product undergoes a series of rigorous inspections by qualified and trained personnel before it hits the market. The brand offers a wide selection of products broadly in four categories namely Faucets, Showers, Bath Accessories & Allieds. Faucets is one of the core product categories which includes commonly used bathroom fixtures such as Wall Mixers, Sink Taps, Angle Valves, Bib Taps, Pillar Taps etc, along with specialised application faucets such as Laboratory Taps, Elbow Operated Taps, and Foot Operated Taps. Showers include Rain Showers & Overhead Showers, Hand Showers, Shower Arms, Hoses and Holders. The Allied products encompass Health Faucets & Jet Spray, Gratings, Bottle Traps, Waste Couplings, Spares and many more. Beyond these products, the company offers stylish bath accessories like Towel Holders, Towel Rails, Brush Holders, Robe hooks, Bathroom Racks & Shelves, and Soap dispenser for its customers.Through these products and many more that are yet to be released into market, the company has been creating better bathroom and kitchen experiences for its customers.
The Hall of Fame
No wonder, Kamal’s customers are extremely delighted to engage with a brand that is futuristic in terms of product development and innovations and at the same time provide the stability and trust of an established name! Harnessing the strongest associations with an extensive network of dealers and distributors, the company has successfully earned a Pan India presence in all major states and cities of India.
Behind this hall of fame stand Kamal’s most ardent kingpins – Pradeep Jain, Chairman and Arpit Jain, CEO. Pradeep is a veteran in the Bath Fittings industry with an extensive experience of more than 35 years. He is responsible for overseeing core business operations at Kamal and providing mentorship to the team and a vision to the company. On the other hand, Arpit is an alumnus of the prestigious Shri Ram College of Commerce and a Chartered Accountant by qualification with prior experience of working with corporates like Ernst & Young and Citibank. He oversees the development of new products and heads the Marketing division. With an expertise in process enhancement, Arpit has helped the company transition into a future ready business with introduction of new technology and standardisation of processes, all guided in the ultimate objective of providing flawless products to the customer.
“To stay ahead of the developments happening in the bathroom and kitchen fittings industry, every employee at Kamal is encouraged to participate in training and demonstration sessions of new tools and technologies, and learn about the benefits of using them, which will enhance their participation and acceptance”, asserts Arpit. This indeed builds up a ready pool of talent within the company itself that can handle higher levels of responsibility and complexity.
A Radiant Future
Kamal is sailing ahead with a plan of building a strong business foundation by focusing on its core product ranges and fundamental business operations. Meanwhile, the company is also geared up to embrace changes in its products, processes, and partnerships so that it stays ahead of others in the industry by bringing disruptive changes to the table. Arpit concludes, “For a radiant future ahead, the company has been continuously investing in its facilities, and increasing awareness about the brand to masses through inorganic marketing methods across Facebook, Instagram and other digital platforms”.
