The principles of holistic living, which are enshrined in the Vedas, have been the cornerstone of the Kairali Ayurvedic Group's approach to health and happiness. The Group, which is committed to propagating the tradition of Ayurvedic living, has been at the forefront of the healthcare industry for over a century.
Kairali Ayurvedic Group is a trailblazing organization founded in 1908 by two renowned physicians, Dr. Sankunni Vaidyar and Dr. K. S. Vasudevan, with the aim of promoting research-based Ayurveda to benefit people. Their legacy has been carried forward by four generations of equally devoted and competitive doctors, and today, the Group is successfully led by Mr. K.V. Ramesh (Chairman & Managing Director) and Mrs. Gita Ramesh (Joint Managing Director), followed by their sons, Mr. Abhilash K.R. and Mr. Abishek K.R.
The Evolution
The Group's noble idea of offering a healthy lifestyle led to their venture into the wellness industry, and they opened their first treatment center in New Delhi in 1989. Since then, Kairali Ayurvedic Group has never looked back. Their authentic treatments and therapies have made them the only ‘Choice’ for people who wanted to experience holistic living.
Fuelled with massive success and unmatchable demand for Ayurvedic treatments, the Managing Directors, Mr K.V. Ramesh and Mrs Gita Ramesh, created an Ayurvedic utopia in Palakkad, Kerala – The Ayurvedic Healing Village. This signature property profoundly impacts the mind, leaving the person all relaxed and rejuvenated, with the mesmerising amalgamation of Ayurveda, technology, and professionalism.
Kerala is the land of natural healing, curative, and restorative properties, and The Ayurvedic Firm rightly bears the essence of Kerala.Spread in over 40 locations, Kairali is one of the fastest-growing Ayurvedic brands. Kairali Ayurvedic Products, the company's other division, has three state-of-the-art manufacturing facilities located in Kerala & Tamil Nadu.
On A Mission To Spread Ayurveda Across The Globe With Authentic Ayurvedic Products
Kairali has been dedicated to creating a world inspired by Ayurveda, drawing on the knowledge and practices passed down over generations. Kairali sources its ingredients locally and sustainably, ensuring that their quality remains uncompromised. The company now manufactures a wide range of products like Traditional Medicines, Proprietary Cosmetics & Medicines, Herbal Teas, Herbal Cosmetics & Sanitizers, all adhering to international standards. With over 923 SKUs and Spread in over 27 countries, Kairali is quickly becoming a global presence in spreading the message of "Health through Ayurveda."
The company’s proprietary medicines are formulated based on their 100-year-old proven ideology, with a dedicated R&D team working to develop cures for modern ailments and help balance the body, mind, and soul. The company's traditional Ayurvedic medicines are chemical-free and encompass powders, herbal tonics, jams, tablets, and medicated oils, continuing the age-old practice of holistic healing. Kairali's proprietary organics, including chemical-free oils, powders, and serums, possess medicinal and healing values. Additionally, their well-researched and formulated herbal cosmetics range includes shampoos, conditioners, body washes, and body lotions made from natural ingredients, designed to cleanse, nourish, and revive the body.
For those who enjoy a good cup of tea, Kairali's Ayurvedic Herbal Infusions collection offers aromatic herbal infusions made with natural herbs and spices, delivering medicinal values with every sip.
The products are formulated by Ayurvedic experts and are backed by years of research and development. Kairali Ayurvedic Products are known for their effectiveness and are trusted by millions of people worldwide.
Future Plans
The group has evolved over the last 5 years, developing the distribution channel in India from 3 Distribution centers in 2018 to 23 Distribution centers covering six states in 2023. In 2023, they plan to open 67 Distribution centers in India across 25 States. They will be connecting with more than 50000 doctors in the next 3 Years to spread Ayurveda across the globe.
The organisation aims to aggressively become a marketing dominated sales organisation by implementing various marketing activities. These include creating personalised marketing collaterals, strengthening the customer experience , building a strong community of doctors by organizing events & creating content for them, branding panchakarma centers, and Upskilling & training to channel partners and providing valuable content for Ayurvedic doctors. Kairali Ayurvedic Group is also investing in research and development to create innovative Ayurvedic products that cater to the changing needs of the modern lifestyle, by expanding its product range to include specific diseases such as UTI, Kidney Stones, Hypertension, PCOS & PCOD. By implementing these strategies, the company aims to increase its sales and brand awareness, as well as enhance the customer experience & promote holistic healing through Ayurveda.
Kairali Ayurvedic Products is disrupting the market by introducing a robotic mobile app for doctors to enhance their knowledge on Ayurveda & treating their patients and distributors that can help them improve their business. The app will provide real-time data on product availability, order tracking, and inventory management, knowledge on ayurvedic products, ingredients, diseases, case studies, success stories and many more that will make it easier for doctors and distributors to manage & grow their business and upgrade their knowledge. Kairali Ayurvedic Group's aim is to create a strong brand presence in the global market and become the preferred choice for natural and effective Ayurvedic products.
"Kairali Ayurvedic Products is disrupting the market by introducing a robotic mobile app for doctors to enhance their knowledge on Ayurveda & treating their patients and distributors that can help them improve their business.
