India is known for an amalgamation of its history, cultural diversification, and its core epistemology that make it a nation of heterogeneity. Not just widely known for its food-centric culture, but what has been reigning as the heart of this country is the power of storytelling. Since ancient times, no other place has been the abode of folklores, songs, and stories in detail such as India has. India has its vast ancient repertoire of knowledge, as well as have been up to with its pragmatic adaptability of western ideology centering around Shakespearean tragedies, Europeanisation, and gradual fusion of both Eastern and western into the culmination of Indian Cinematography. With its diverse visuals, larger-than life backdrop, Indian cinema has made an ineffaceable mark on the Indian populace. And its tendency to reverberate the life, food as India is known for has also been a dominating element in the Indian cinema.

As a culinary tapestry, many Indian cinema movies has highlighted the exotic line-up of Indian delicacies in many celebratory scenes, but without a doubt the most famous is in the ‘Big Fat Indian Weddings.’ But food as a cinematic subject has also been portrayed with its layered emotion and story development through movies such as Bawarchi (1972), Cheeni Kum (2007), The Lunchbox (2013), or Axone (2019)! Indian cinemas like these have successfully put ‘food’ into the limelight, with a story build-up carved out of the little nuances of emotional attachment to food and life. On one hand, the generic placement of food as a celebratory element in Bollywood and Tollywood has brought out the magnificence of delicacies connecting family with nostalgia making North Indian & Awadhi cuisines a big hit. Delectable dishes such as Biryani, Butter Chicken, Chicken Tikkas and similar are specialties that have gained popularity beyond border, whereas some movies have have shown the emotional trigger that food plays in everyday emotional turbulence of life of the Indian commoners.

Indian just like the rest of the world have been heavily influenced by the western culture, thanks to the widely loved American sitcoms, and reality shows that have been of greater significance. Many fast food-chains like KFC, Taco Bell, Costa Coffee, Nando’s, Burger King, and more have successfully achieved an entrepreneurial boom in the India between 2005- 2012 era where American sitcoms were a hit in almost middle-class households.

With the onset of pandemic in 2020, when people were confined to their homes, many diverse cultures show some being new and some being old have seen an increase in viewership. Korean wave is one such example that was witnessed in the last few years. With an increase in Korean dramas, the Indians explored a world of Korean food in a different light. Before the K-wave, finding authentic Korean dishes was a challenge but now one can find lip-smacking delicacies easily. Social media played a significant role with a surging search of Korean Mukbang concepts, later adapted and appropriated into regional food-consuming practices in many parts of India. The Indian Palate has evolved from once an Indian taste bud dominated by the robust flavours of Indian Spices to the Korean cuisine with the current cultural dominance of Korean music and cinema as well. Many Indian metropolitan cities have adapted to this cross-culture with the inception of Korean food trucks, Food stores, food joints, youth cafes, normalization of spicy Buldak ramen, Soju drink, and Bubble tea have become the current food trend.

Various OTT platforms such as Netflix and Amazon Prime have aired many great food-based shows such as Master-chef series, Gordon Ramsey Series and other exclusive documentaries like Street Food Asia, Sugar Rush, Raja Rasoi Aur Anya Kahaniya and several others into the re-conceptualization food as a significant influential medium of the Indian palate. In recent years, Korean and Japanese cuisine have become the ‘Flavours of the Youth’ as depicted rightfully in the exclusive Netflix anime by the same name. Another facet that has actually played a significant influential medium would be Japanese Anime forecasting the beauty of food made inside a kitchen with its rippling sound playing a psychological trigger to our gluttonous sensory manifesting a cross-cultural culinary diversification to the Indian palate.

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