Every domain of business in India is evolving swiftly while embracing all the necessary modifications to the benefits of the stakeholders. The real estate sector is not anyway behind in adopting changes to serve the consumers better with their dream home. In an unusual and much-awaited change, the sector is witnessing the entry of women into the top leadership positions. The male-dominated sector is welcoming this change with new hopes and confidence that the leadership skills of women will help in dealing with the challenges the sector is facing. It will also assist in making the sector future-ready.

Women are not only assuming top roles in the companies but also opting for entrepreneurship. In recent years, entrepreneurship has gained enormous attention from the budding, educated and talented young women. Almost every sector is witnessing the entry of women entrepreneurs’ everyday. The real estate sector is among the favorite fields for them to enter and earn a name. Women possess some special qualities that ensure their progress in the sector. This is the reason why women entrepreneurs have become key players in the segment with immense potential to push the growth of the sector.

The realty sector has been very unfortunate for years. Its reputation among the common people has not been good due to one or another reason such as delay in delivery, stalled projects and others. Women entrepreneurs are changing this image of the sector with their astounding quality of communication and rapport development with stakeholders. With this quality, they establish a tenacious bond with consumers that help them raise funds for new projects. It also assists them in selling the ready projects. As great communicators, they also understand how to position their brand in the market and how to reach prospects.

For a real estate entrepreneur, it is quintessential to be good at doing multiple jobs simultaneously. Women entrepreneurs in the realty space have shown extraordinary skills in managing different tasks efficiently. They are quite well at understanding the challenging dynamics of the sector and quickly adapt to the changing market scenario. This is extremely favorable to the growth of the sector which strives to meet the ever-changing aspirations of the tech-savvy and globetrotting customers.

Women customers play a major role in the decision of the family to purchase a home or make an investment in realty projects. With the entry of women entrepreneurs, the industry is now able to understand the physiology of these women consumers. Accordingly, it can now create the space of their dreams. Apart from that, women entrepreneurs inspire them to invest in projects by making them understand that the realty sector is the best investment option. It will help in drawing the attention of more consumers. Besides, the rich interaction with the women consumers has made the sector evolve with design and structure.

Some interpersonal skills of women entrepreneurs such as perseverance, optimism, quality of being soft-spoken, diligence and others are helping them scale the ladder of success in the segment. On the other hand, it is also helping the sector enhance its reputation among the existing consumers and prospects. Besides, the participation of women in the business will help the sector put forth its long pending demands before the government strongly.

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Women entrepreneurs have abilities to transform the realty sector and they are doing the same by introducing different cultures and marketing practices. Their unique empathy is bringing another perspective in decision making. They are broadening market vision, enhancing board dynamics, inspiring women investors, and also improving the reputation of the sector. They are not only augmenting the growth of the sector but also attaining financial independence as well as their niche.

About Author

A seasoned real estate professional, Heena Sehrawat has around a decade of experience in the sector during which she earned core competency in different domains of Real Estate Investment Management, Asset Management and Advisory. During her extensive work in the sector and interaction with a number of real estate investors, she recognized the tribulations of consumers in making the right investment decisions. To resolve their dilemmas and fill the lacuna in the advisory segment, Ms Sehrawat came up with the idea of Geetanjali Miracle Makers.

An engineering graduate, Ms Sehrawat developed an inclination to the realty sector during her studies and opted for the segment as a full-time career. With her company Geetanjali Miracle Makers, she aims to contribute to the evolution of the realty space and make it an organized sector. For the purposes, she has developed an expert team of realty professionals who guide investors through a transparent and trusted advisory for investments. In a very short time of its operation, the company has won the trust of consumers and is swiftly moving towards accomplishing its goal.

Since childhood, Ms Sehrawat has been a perfectionist, who loves to do each task in a perfect and organized manner. She is the one who believes in establishing a good synergy between different departments to accelerate the completion of work. She is proficient enough to oversee and manage various departments and their functioning.

A firm believer in giving back to society, Ms Sehrawat is extremely active in the social sector. She is continuously working for the education of girl child and women empowerment. To augment her philanthropic efforts and bring desired changes in society, she founded ‘Laavanya Redamancy Foundation’ which is working for the upliftment of less privileged sections of the society.

For her prestigious services in the realty sector and unflinching commitment to social development, Ms Sehrawat has been honored with more than 22 awards and recognition. She has been awarded by the Indian Achievers Forum as Woman of Excellence, Social Entrepreneur of the Year by Global Business Icons, Real Super Woman 2021 by Forever Star India Awards, and others.

Ms Sehrawat, with her finest business acumen, indomitable spirit, and courage, navigated her way in the male-dominated Indian real estate sector and created a niche for herself in the real estate advisory space. She is determined to introduce innovative changes in the sector and make it a sought after destination for investors.

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