Epic things start with small humble steps! The epic journey of Godavri Paints resonates deeply with this phrase. Established by the beloved Founder & Leader – Late A. K. Parekh in 1972, Mumbai-based Godavri Paints plunged into the paint manufacturing business with humble steps. This family-driven organization is currently managed by his sons – Aneel Parekh (Managing Director) and Rajiv Parekh (CEO) along with Hardik Parekh (President), who collectively ensure to uplift the business to newer heights. Aneel adds, “While strongly believing in professionalism, we, as a niche organization in the MSME segment, also assure to maintain our company’s core culture, ethics, and values as a family”.

An ISO 9001: 2015, ISO 45001: 2018, ISO 14001: 2015 certified paint manufacturing company with a rich legacy of 5+ decades – Godavri Paints not only beautifies the four walls but make them come alive with its range of coatings ranging from ‘Pearl’ (Acrylic Paint), ‘Pearl’ Max (Elastomeric Paint), ‘Pearl’ Ultima (Advanced Anti Algae), ‘Inspira’ Duraplast Texture and many more. In total, the company offers its customers more than 10,000 vibrant colours which are durable, eco-friendly and offer premium protection. The company and its products are approved and also registered with GRIHA (Green Rating for Integrated Habitat Assessment) Council for its products under the following categories:

GRIHA v.3 criterion: 5 & 11; GRIHA V.2015 criterion: 3,4 & 8 & SVAGRIHA criterion: 2 & 5.

Customer-Centric Services

Most importantly, the company ensures to provide the best-in-class services to its customers with a deep-rooted, customer-centric approach. Each service and product are delivered in accordance with the customer’s requirements. Once the company establishes a connection with the customer, it becomes a part of their team and learn about their requirements in detail. Later, Godavri’ s team devises a strategy and plan in a transparent manner to provide them nothing less than best in terms of services, technical expertise within a stipulated time period and various value additions. In addition, all the products are backed with performance warranties which range from 3 years to more than 15 years, which make them stand-out as the epitome of indisputable quality in the paint industry. This way, Godavri Paints extends its whole basket of diverse services and products to customers from all sectors of the industry. Aneel Parekh adds, “Being a lean organization with focus on the B2B segment, we assure to provide all our offerings at cost effective prices with utmost value”.

At the backend, the company owns a full-fledged manufacturing plant at Vadodara, Gujarat, which holds a manufacturing capacity of more than 12,000 metric tonnes of paint per annum. Besides, a workforce encompassing a whopping 300–400 on-site employees as well as 80+ office staff, work collectively to create magic for its customers. Every product goes through a stringent quality supervision and is tested in all aspects from raw materials to finished products in this fully equipped plant, thus providing the end users with the highest range of quality products.

The company strongly believes in upgrading as per the modern advancements, thus making its every internal and external process & products an innovative endeavour. Its approach towards innovation has led to the creation of the finest products available at competitive prices to customers. At Godavri Paints, the team duly attributes its success to its loyal clients and their feedback which has been a vital ingredient to its success. Moreover, the unparalleled merit in terms of quality of products and services has helped the company gain an array of satisfied clientele, which also includes many landmark architectural projects in and around Mumbai and in various parts of India. Most of its products are exported to Hong Kong and the United Kingdom and in the near future the company is looking at exporting to the African Market.

A Family-Oriented Business

L-R Hardik Parekh, President
Anil Anantrai Parekh, Managing Director

At the management level, Aneel Parekh the group CMD has more than 40 years of experience in the paints and construction industry both on the domestic and international fronts. He was also awarded for his immense contribution to the paint fraternity of India by Indian Paint and Coating Association (IPCA), which comprises of more than 2000 members. Besides him the Group VP Hardik Parekh holds more than 9 years of experience in the industry after completing Post-Graduation degree in Business Management from SPJIMR. Rajiv Parekh, on the other hand, has more than 30 years of experience in the paint & construction industry. 

When asked about leadership, Hardik asserts, “I’m a strong believer of the fact that a leader’s job is to provide the best resources to the team and lead them from the front for them to perform better”. With a highly experienced and skilled team, Godavri Paints has been etching its presence with top-notch products, timely services, efficient technical support, and after-sales services in the industry. Hardik asserts, “We take utmost pride in having bagged multiple awards and recognitions

  • Capexil Awards for export performance.
  • Udyog Excellence Award.
  • EPC and PricewaterhouseCoopers 2010 Award as Outstanding SME,
  • Artist in Concrete Awards Asia Fest 2015-2016,
  • ET Now- An outstanding MSME in Paints Serving the construction Industry

Undoubtedly, the reputation that the company has gained over the years in the B2B segment has made them the patronage of eminent architects, construction houses, government departments, and consultants across the world.

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Future Plans

For the road ahead, Godavri Paints aims to expand its offerings towards B2C and Retail segments of the country. Hardik articulates, “Our primary goal is to remain as a niche organization that ventures into the public platform across various modalities. We envision developing industrial and solvent-based products in the near future”. Besides, the company also has plans to gain maximum share from the order books of its existing customers into its system. 

With greater thoughts of reshaping the paint industry of India, Mr. Aneel Parekh concludes, “We aspire a world where like-minded manufacturers can unite together under one brand to organically grow and provide better services with easy availability to all customers across various parts of the country”.