One of the largest synthetic polymers – Polyvinyl chloride (PVC), has been the most widely used material in the fabrication of pipes across the globe for many decades. PVC pipes are well known in the market for their properties like lightweight, resistance to corrosion, superior tensile strength under high pressure, low friction loss, less maintenance cost, easy installation, enhanced resistance to multiple chemicals, intense electrical & heat insulation and are widely preferred by farmers, plumbers and contractors in India.
Decades of Excellence
Over the last 40 years, Finolex Industries Ltd (FIL) has established itself as a formidable player in the industry & has set a high benchmark of quality with best-in-class PVC pipes & fittings. The products have won the hearts of millions of customers in India & continue to down the generations. FIL holds a significant share of the organized market in the Agri Segment and is fast gaining footprint in the plumbing & sanitation segment. The company has been actively listening to & working in conjunction with the market to deliver high quality products.
Speaking on this occasion, Pradeep Vedula, President – Sales & Marketing, emphasised what has already been mentioned in the company’s philosophy statement. “Finolex’s laser sharp focus on aligning every decision, every action and every resource towards delivering quality pipes and fittings has guided us over the years. To choose to do just one thing and do it well so that their customers can continue to rely on the pipes they laid down years ago. That is Finolex. Their prime focus has always been to stay single-minded in anything they pursue. When they choose to diversify, it is upstream with an open sea jetty to manage the raw materials, and downstream into last mile fulfilment. When they evolve, it has to be in their understanding of customer expectations and finding better machines and processes to meet those expectations. When they measure growth, it is in reputation! The effect of which reflects in Finolex’s bottom line – growing manifold in the last decade”.
Finolex owns a diverse portfolio of PVC pipes & fittings between 20mm and 400mm diameter in different pressure classes, which are deployed across various applications in agriculture, housing, construction, hotels, hospitality and many other industries where efficient water distribution is in great demand. The company also manufactures specialty pipes and fittings - namely CPVC, ASTM and SWR (Soil, Waste and Rainwater) - for the construction industry. Behind all these products stand Finolex’s ISO 9001:2015 certified and ultra-modern plants – two in Maharashtra and one in Gujarat - providing a total 370,000 MT in capacity.
The flagship facility of the company in Ratnagiri is home to an open sea cryogenic jetty and storage facility to receive raw materials. An in-house PVC resin manufacturing facility in technical collaboration with Uhde GmbH, Germany, with Hoechst technology, ensures that all its facilities receive a dedicated and consistent supply of superior quality resin. Yet, the thing that really drives the machines across all the company’s plants is the ethos that the team - their common passion for quality. With regards to geographical presence, the company has 9 branch offices in India with its head office in Pune.
A Close Tapestry of Partnerships
Creating a beautifully interwoven tapestry of partnerships is no easy feat! An interconnected network of collaboration and trust that is as enduring as its pipes and fittings gives Finolex the edge among its competitors. The company takes utmost pride in working with a wide network of 21,000 retail touch points and over 900 exclusive dealers - many of the people in this vast network have been with them for over 40 years as members of its parivaar, its family! Pradeep adds, “Over the decades, we have earned their trust, and they, ours, as families do. Their faith in us has, in turn, inspired their customers, who swear by our products”.
With a focus to create strong, reliable and long-lasting products Finolex has been putting every effort to earn the faith of farmers, builders, industrial giants and their next generation. Over the last 40 years, the company-wide family has devoted itself to bettering its manufacturing process and product quality through research, innovation, and cutting-edge technology. Its growing referral base in the country for its pipes business is undoubtedly a strong affirmation from retailers, customers, and dealers who have vested enormous trust in its product offerings.
Sailing Ahead with Success
Over the last few years, FIL has been enjoying a superior brand pull in the agriculture domain. The organisation has steadily added depth , instead of spreading themselves wide and thin. Consistently delivering the products that fulfil the promise every time has always been their USP. That’s what makes them a strong brand, with a strong network, and even stronger goodwill. That’s what makes them Finolex.
Making in India for India, the company plans to further expand its geographical footprint, product range and production capacity to keep up with the growing needs of our nation. Further, Finolex is committed to the journey of building a new urbanized India with its products and solutions in the sanitation and plumbing segment.