The most recent report from Ericsson, '5G Value: Transforming Performance into Loyalty,' has just been released. It is a thorough investigation into the elements affecting 5G network satisfaction and user retention that was carried out in association with Ericsson ConsumerLab. The study's findings indicate that India has a significant opportunity for enhanced 5G adoption given that 31 million users are anticipated to convert to 5G phones by 2023. This significant change in consumer behaviour indicates a promising environment for the country's further 5G technological rollout.
The extraordinary everyday use of numerous applications, such as high-definition video streaming, video calls, mobile gaming, and augmented reality, is what distinguishes 5G consumers in India. Comparatively to consumers in other early-adopter 5G markets including the United States, the United Kingdom, South Korea, China, and others, they enjoy these services an additional two hours a week on average.
India stands out in addition for having remarkable 5G satisfaction ratings and perceived 5G network availability that are on par with or more than those in early-adopter markets. In comparison to the average in early-adopter markets, India has an impressive 13% more highly satisfied 5G subscribers.
The poll also emphasises how important 5G performance in strategic places is, since it has a big impact on customer satisfaction and service provider switching decisions. Users who experience connectivity problems while at events are three times more likely to think about switching service providers in the coming six months. On the other hand, a positive 5G experience in key places such while travelling or at home might increase satisfaction levels fourfold.
Head of the Ericsson Consumer Lab Jasmeet Singh Sethi points out that 39% of 5G customers surveyed felt that higher data allowances in their 5G contracts would justify higher prices from Communication Service Providers (CSPs). It's interesting to note that about 24% of 5G users say differential Quality of Service (QoS) is preferred for 5G. These customers actively seek for higher and consistent network performance that is especially customised for demanding applications and specific important areas rather than settling for generic, best-effort 5G performance. One in five smartphone users are willing to pay an average premium of 14% for 5G-rich app bundled plans or QoS-led offers, according to the report.
The report also reveals a number of 5G use cases that Indian customers are interested in and are prepared to pay more for. These products and services include a digital library of 3D/AR books, a 5G Creator Package, mobile gaming that is optimised for 5G, immersive replays, improved event experiences, and more.
Jasmeet Sethi, Head of Ericsson ConsumerLab, emphasised, "The findings from our global survey underscore India's potential to lead the way in 5G adoption and usage. With a substantial portion of the population ready for 5G, the opportunities for innovation and growth in the Indian market are immense. Even as app experience is emerging as a key factor in driving satisfaction with 5G, 5G has elevated the overall network satisfaction in India by an impressive 30% compared to 4G."
Given the rapid adoption of 5G, increasing data traffic, and the launch of Fixed Wireless Access (FWA) offerings by service providers, Nitin Bansal, Head of Ericsson India and Head of Network Solutions, Southeast Asia, Oceania, and India at Ericsson, believes that mmWave technology will serve as the foundation for the next wave of 5G growth in India.
The 1.5 billion customers across 28 global marketplaces are represented in this extensive Consumer Lab Study, which was done earlier this year. In India, the poll includes the opinions of 250 million consumers who live in tier 1-3 cities in addition to 50 million 5G users. 10,000 active 5G users worldwide were surveyed, making up a total of 650 million 5G users globally.
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