Akhilesh Chitlangia, COO

“Carve your name on hearts, not tombstones. A legacy is etched into the minds of others and the stories they share about you”, quoted a famous author. Indeed! Achieving such a legacy and engraving it in the hearts of customers is no mean feat for any company. Standing tall as the epitome of this saying is Duroply Industries, the oldest brand among the leading Indian plywood makers with a rich legacy of 65+ years. Since inception, Duroply has been committed to providing premium quality plywood to its esteemed customers and to ensure quality, it has been focussing on innovation in plywood manufacturing. Its unique Triple Heat process ensures extra durability of Duro range of products. No wonder, Duroply was the first brand to give Life Time Guarantee in its range of products. As a result, the company enjoys an enviable highest Brand Equity among the plywood manufacturers in the industry and its intermediaries.

Recognized for its deep-dive innovation, unmatched craftsmanship and unparalleled customer service, Duroply has been hitting numerous milestones since its establishment. Despite a lot of changes and modifications since inception, the company has always adhered to its ability to challenge the ordinary and its vision to excel in all its endeavours.

Recounting Duroply’s core vision, Akhilesh Chitlangia, Executive Director & COO, Duroply Industries Limited, asserts, “For an Indian family, a home is a lifelong possession. Most of our emotions and sweet memories take shape at our home. We realised that while the home and memories are a lasting space, the interiors are not”. This drove Duroply’s commitment to ensuring that the interiors of every Indian home should be as lasting as the sweet emotions. This has become their core vision, and this alone drives their behaviour.

Innovative Products

Among its range of products entailing Plywood & Blockboards, Decorative Veneers, Flush Doors and many others, Duroply Industries considers its high-end plywood as the primary product for durable woodworking and decorative veneers for finishings. The company recently launched Duro Plus, 10-feet range of Veneers, Plywood and Boards, a first-of-a-kind, made-in-India product that has given designers more flexibility in their design ethos. Additionally, the company imports the best quality wood veneers from around the globe and introduces many industry firsts in the decorative veneer space. Moreover, Duroply is always looking to innovate by using the latest technology, and raw materials to ensure the best value for all its customers.

At the backend, Duroply owns a state-of-the-art manufacturing facility in Rajkot, Gujarat, and has warehouses across India to service its vast distribution network of 19 branches, 500+ distributors, and 3,500+ retail counters, selling complete range of plywood – Premium, Popular, Speciality to Decorative products.

All of Duroply’s focus on innovation leading to premium products and backed by SOP driven manufacturing processes has resulted in an unparalleled, first in the industry promise of Lifetime Guarantee on Duro range of products. This underscores its thrust on customers who are at the centre of its entire business thinking process. To deliver a product that is durable, the company goes back to procuring the correct raw material and focusing on SOP driven processes. In fact, each product of Duroply has a promoter signed guarantee. What more a customer can ask for?

The Backbones!

A small business of Tea Chest manufacturing started by Shri P.D. Chitlangia in Jeypore, Assam in 1957 has blossomed into a respectable plywood brand today! Duroply Industries strongly believes that its governance structure underpins its ability to deliver the vision of Shri P.D. Chitlangia and the strategy of the group for the future. The third-generation entrepreneurs stand as the biggest backbones and supervisors of Duroply’s management operations.

The second generation of promoters including Sudeep Chitlangia, who has 35 years of plywood experience, has become the mentor, coach and guide to the young generation. Akhilesh Chitlangia has worked in the plywood industry for more than ten years. As a marketer, he always feels that it is important to provide value to the customers. He is a pro at marketing, expanding distribution, and putting new ideas into practice within the company. Abhishek Chitlangia has been in the business for more than 6 years. He is currently in charge of Duroply’s production operations, and he has actively pushed lean and six-sigma to boost quality and efficiency. Under the able leadership of Sudeep, Akhilesh and Abhishek, the incredible team of employees at Duroply Industries seamlessly create long-term values and benefits for its shareholders and stakeholders. The team deeply understands the needs and lives of the customers and ensure to meet those needs.

Every employee at Duroply Industries display a sense of commitment in whatever they do! Akhilesh adds, “Within the company, we nurture our employees with trust as a keyword defining our relationship. Our employees therefore own up on our thrust on quality and innovation and champion it”. This quality is also reflected in the deep commitment of the company’s skilled partners and distributors. Duroply’s deep commitment to every relationship ensures they last, just like its plywood.

Carrying forward its rich legacy, Duroply Industries aspires to become the most admired wood-based company through innovation and excellence in customer service. Akhilesh articulates, “In the future, we aim to continuously invest in technology and Human Resources to bring innovative and sustainable products for our clients, rapidly grow our market share, create profitable growth in harmony, and at the same time play a bigger role in environmental sustainability and social responsibility”.