As the beer industry continues to evolve, new trends that cater to beer enthusiasts' changing tastes and preferences worldwide are emerging. From the rise of craft breweries over the last few decades, to a growing focus on sustainability, 2023 is shaping up to be a pivotal year for beer aficionados. The beer market in India is estimated to increase by USD 4,449.19 million from 2022 to 2027, with online retailing of beer notably accelerating the market’s growth momentum.

With draught sales yet to reach pre-pandemic heights, breweries are right-sizing for a profitable future. New brands are entering the market with nothing specifically conventional, with their intricately prepared drinks taking care of the taste, aftertaste, and smoothness by experimenting with unconventional ingredients, blending different styles, and even incorporating elements from the world of mixology.

The increased wellness movement has profoundly impacted the beer industry, leading to a surge in the demand for low and non-alcohol options. Health-conscious consumers seek beverages offering the same taste and experience as traditional beer but with reduced alcohol content, a trend that has paved the way for an exciting array of non-alcoholic beers ranging from hoppy IPAs to crisp lagers. The world beer market expects to see an estimated worth of $750 billion, with non-alcoholic beer constituting a humble part of it. Lone Wolf, the new entrant in this market, offers them options to suit those with a healthy drink preference without hampering the taste.

Beer brands are catering to the individual consumer like never before - the market has finally called to the fore a fine range of selections for the ever-evolving consumers, which has led to brands like Lone Wolf to embrace hops as their primary bittering, flavouring, and stability agent in beer, to which, in addition to bitterness, they impart floral, fruity, or citrus flavours and aromas. This category of beer could still be called to be in its infancy, with minimal brand options to select from but Lone Wolf’s range is the best in the field.

With an increased preference for the easier, more convenient, yet eye-catching beverage option, the demand for canned beers has seen a spike. They keep the light from affecting the beer and altering its colour, while the airtight packaging doesn’t allow the beer to oxidize. Aluminium cans cool faster and are easier to carry.  These vibrant cans of beer are growing in popularity, making them the go-to option.

Another important factor driving consumer preferences is the increased awareness about environmental protection and sustainability, which has overwhelmingly led to many brands mending their production styles. This also paved the path for innovative inroads into sustainability, including recyclable beer packaging, methods to use less water while brewing, and using clean energy sources to cut emissions, among others. That being said, sustainability is a growing trend, with a fair way to go yet.

As beer aficionados continue to explore new tastes and demand more from their brews, these trends are shaping the future of the beer industry in myriad manners, leaving the market ever-evolving in the pursuit of the best brew.

Also Read - How your City's Architecture Influences your Own Design Style

About Author

A second-generation industrialist, Atul Singh has varied business interests like sugar manufacturing, educational institutions as also an upcoming distillery project. The flagship company of the group is Venus Sugar Limited (VSL), which was promoted by Late M. P. Singh. The group also runs a public charitable trust named M P Singh Foundation. Atul Singh holds a Master’s Degree in Business Administration and has 16 years of industry experience.

You cannot copy content of this page

Verified by MonsterInsights