CASE Construction Equipment is a brand of CNH Industrial N.V., a global leader in the capital goods sector that, through its various businesses, designs, produces and sells agricultural and construction equipment, trucks, commercial vehicles, buses and speciality vehicles, in addition to a broad portfolio of powertrain applications. Across its 12 brands, 66 manufacturing plants, 54 research and development centres and a workforce of more than 64,000 people, CNH Industrial is present in 180 countries giving it a unique competitive position.
CASE Construction Equipment is built on the principle that simple is better. Their equipment is an evolution of fine-tuned products designed to solve real-world challenges. Every customer experience begins and ends with support from people at a company with a heritage of strong values and steeped in more than 175 years of knowledge.
Climbing the ladder to success
CASE Construction is present in India since 1989, first as a technology provider, then as a joint venture partner of an Indian company, and finally as a wholly-owned subsidiary of CNH Industrial. CASE Construction has consistently remained a market leader in the Vibratory Compactor segment and the only company to have sold over 15,000 units in India. With more than 33,000 Loader Backhoes and 450 Motor Graders sold in the country, CASE Construction is a Top Tier player in these product segments. Additionally, the brand has also started making inroads into the niche product segments such as Skid Steer Loaders and Crawler Dozers.
In 2019, CASE Construction launched its 22 Ton Excavator during Excon, making it a full-line manufacturer in the Indian market. With a wide network footprint across India, Case Construction is amongst the top 2 CE networks in India. For its exceptional delivery in the Indian market, CASE Construction has been recognized as a brand of leading products in technology and design in the CE industry. The brand is actively contributing to nation-building initiatives with its equipment deployed in key government projects like Bharatmala, Sagarmala and Pradhan Mantri Gram Sadak Yojana (PMGSY).
They also have a local manufacturing plant at Pithampur, Indore (Madhya Pradesh) where they produce world-class construction equipment range to serve India’s road and infrastructure sector as well as for export to other markets. This manufacturing facility embarked on its journey to WCM in 2013 and has since exhibited remarkable growth trajectory in its WCM competitiveness.
With a wide variety of market-leading construction equipment products and a vision to provide Indian consumers with the best-in-class technology, the company has been able to successfully sustain in the country for over a quarter of a century.
Rajesh Sherlekar is a seasoned Supply Chain professional having around 30 years of experience in areas of Materials Procurement,Vendor Development , Production Planning , Warehouse Operations and Inbound and Outbound Logistics. His diverse experience in Construction Equipment , Automobile and Pump Manufacturing Industry has helped him to emerge as a key player in the Supply Chain domain of Manufacturing Industry in India. Sandeep Mathur, CASE Construction Equipment Brand Leader- India & SAARC is one of the standing pillars of Case Construction.
CASE India has been working consistently towards excellence, demonstrating its capacity to evolve with the times, always remaining close to its customers with solutions that meet their needs and developing new ways of interacting effectively with them in an increasingly digitized economy. CASE has significantly grown in the Indian market, becoming one of the most desired construction equipment brands by serving its customers with world-class equipment produced at its manufacturing plant in Madhya Pradesh, India and a constantly expanding portfolio of digital services. With the construction equipment industry rapidly changing, the coming year will be driven by numerous new infrastructure projects. The Case plans to build and strengthen authentic, transparent and long-lasting relationships with our customers, dealers, employees, suppliers and investors in future too.