Let’s recall the wonderful saying about teaching – “When the untapped potential of a student meets the liberating art of a teacher, a miracle unfolds”. This strong and deep-rooted bond between the teacher and a student can indeed create wonders in the world. Leveraging the best of the technological advancements, C4Career, one of the best job entrance exam coaching institutes in Kerala, has broken multiple geographical barriers to connect experienced and qualified faculty with aspiring youth who are seeking the right guidance for their career. In fact, its core business model and the services offered are focused on choosing the best academicians to provide quality guidance and training in accordance with the needs of students.
A Journey Par Excellence
With a mere brick and mortar model in 2020, C4Career has slowly realized the limitations for students and working aspirants along with the potential of online classes. Athira Rose, Director, C4Career, adds, “We were able to bring top-notch educators to teach students in Tier 2 & 3 cities, who generally lack access to quality education”. This way, the institute has grown by leaps and bounds through its effective, live interactive sessions that are offered to students across the state, irrespective of the place they come from.
Rather than a race to cover the syllabus, each course at C4Career is well-structured in bite size and is taught at a steady pace so that students who can spare a little time for their dream job are able to understand the concepts and practise effectively. These courses are offered in a mix of English and regional languages to the students. Apart from imparting aptitude based subject skill, the C4Career’s team trains them on how to deliver these skill sets in the most effective manner. Tips, tricks and techniques are taught for effective time management under exam pressure. Moreover, continuous effort is invested into improving the quality of the courses through feedback and evaluation process.
All these courses are designed to cater to the niche area of aptitude test training and preparation of bank and SSC exams. While most of the ed tech giants use sophisticated technology which sometimes requires training to be given to teachers or technical knowledge for using their platform, C4Career has developed an application that is easy to use and economical, for academicians and students alike. This app was developed on the latest technology and offers a unified platform to provide multiple integrated course elements – live interactive faculty-student sessions, audio-video feature, chat feature, classroom notes, quiz/evaluation test and notifications. Moreover, it is a simple and easy to use platform viable for students and teachers irrespective of their technological skill. Quick onboarding for students and teachers allows them to access with minimum effort!
With the focus on user-friendly, easy-to-use technology, the institute endeavours to bridge the gap by scaling up the job aspirants’ ability to meet today’s employability skills. In addition, the focus extends towards Tier 2 & 3 cities in order to give teachers a deserving opportunity for a secured career and good remuneration. Athira summarizes, “Our platform offers a hybrid solution where the conventional method of teaching goes hand in hand with technology, while we aim towards a holistic approach to bring out the best in each of our students”.
C4Career’s core management team and board members are not from education background alone, but from multiple sectors. But the common thread that connects everyone together is their deep understanding on the importance of employability skills in today’s job market and their passion towards the industry. Manish Maheswaran, Co-Founder & Director, C4Career, is an engineering graduate from Calicut University and an MBA holder from TAPMI, Manipal. Over the last 15 years, his experiences with Federal Bank and a long association with Infosys as a Consultant adds a strong foundation for C4Career. Athira joined C4Career as a Marketing Creative Head, with her strong flair of knowledge and expertise in the field of design research and management. She is a Postgraduate in Master of Design from NIFT, New Delhi.
The Roadmap for Future
Currently, C4Career is building a state-of the-art infrastructure which can offer economies of scale thereby reducing the per-student cost as it expands its student base. With a 100% growth from last year accompanied by a revenue growth of 2x, the institute stands tall as one of the fastest growing ed tech startups in Kerala.
For the road ahead, the institute has plans of overcoming the challenges of limited funding and resources in the next phase, exploring new horizons beyond Kerala to meet the career aspirations of the youth, and partnering with educational institutes including schools and colleges to offer employability skill programs to students. As a part of the last initiative, the institute envisions offering training programs on campus, in addition to its curriculum, to address the current problem of lack of employability skills among qualified youth. Athira concludes, “We aspire to be the most trusted brand and preferred learning provider for career-oriented programs. Our objective is to bring quality training and guidance for aspirants thereby helping them to build a career in banking and government job sectors”.