India, 12 December, 2023: India’s leading consumer data intelligence company, Axis My India, announced the appointment of Mr. Vishal Kamath as the Business Head for Partnerships & Consumer Insights. Mr. Kamath brings over 18 years of extensive experience in the media industry, making him a seasoned business leader.

In his current role, Mr. Vishal Kamath will be instrumental in leading the business and delivering invaluable insights to clients across diverse categories. With a dedicated focus on empowering clients through data-driven decisions using Axis My India's extensive data coverage across India, Mr. Kamath will oversee growth strategy, new product development, and PNL management for both Government and Corporate clients. Concurrently, he will be actively engaged in cultivating strategic B2B partnerships for 'a' – the organization's super app designed as a People Empowerment Platform (PEP). Mr. Kamath's overarching mission is to establish Axis My India as the unparalleled source of trusted and authentic consumer data intelligence, contributing daily to the positive transformation of a billion lives.

Axis My India, super app 'a,' leverages Google technology to bring about a significant change in people’s awareness, accessibility, and utilization of various services, benefitting up to 250 million Indian households. The platform, utilizing Google Cloud’s generative AI (GenAI) technology, aims to provide relevant information about government schemes and desired communication to citizens based on their needs. The app, set to launch in early 2024 on both Android and iOS devices, aligns with Axis My India's Mission Himalaya – Unchi Udaan Roadmap Initiative, representing a transformative step towards a future where data-driven decisions positively impact lives.

Before Axis My India, Mr. Kamath spent 12 years at Nielsen, ascending from manager to Executive Director & Head - Audience Measurement. There, he oversaw various solutions, including Digital Ad Ratings, Digital Content Ratings, Mobile analytics, Cross-media Reach measurement, and Digital Ad Effectiveness.

Before joining Nielsen, Mr. Kamath contributed significantly to Info Edge India, a premier online classifieds company, where he worked for six years.

Mr. Kamath holds a Master's in Management Studies (Marketing) from the University of Mumbai.

"We are excited to welcome Vishal Kamath to Axis My India. With his wealth of experience and strategic insights, we are confident that he will play a key role in driving our business forward. His expertise in partnerships and consumer insights aligns perfectly with our vision, and we look forward to achieving new milestones under his leadership"

Pradeep Gupta, Chairman, and MD of Axis My India
Mr. Vishal Kamath, Business Head for Partnerships & Consumer Insights

"Deeply immersed in the nuances of the consumer insights market, my vision for Axis My India is rooted in authenticity and trust. I see our role as more than just data providers—we're on a mission to positively impact a billion lives. This journey involves forging meaningful B2B partnerships, especially through 'a,' our super app—a genuine People Empowerment Platform (PEP). Together, we're not just collecting data; we're shaping a future where insights make a difference”

Mr. Vishal Kamath, Business Head for Partnerships & Consumer Insights

A Harvard Business School case study, Axis My India has a robust physical presence across India, engaging over 250 million households immediately. The company, rooted in its belief of fueling data-driven decision-making, annually publishes a Consumer Trust Index covering 45 consumer and product categories and surveying 1 million respondents.

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