Rajiv Daga, Managing Director

The key to a great interior design is capturing the spirit of the client and the essence of the space! Understanding the true essence of this statement and leading the industry is Archidply Industries Limited, the go-to interior designing partner for a swarm of customers. Since its establishment in 1976, Archidply has been presenting a million reasons for its customers to choose them as their interior designing partner. The optimum quality of products, prices that fit the budget of its customers, the look that ravishes their visitors, the guarantee of products, and many more advantages place Archidply at an unbeatable position in the industry.

At an Unbeatable Position!

Rajiv Daga, Managing Director, Archidply, articulates, “Manufacturing plywood and laminates with low formaldehyde emissions, being a public listed company in BSE & NSE and ISO 14000 & ISO 9001-2002 certified company, exporting products across 20+ countries since 2015, ERP implementation with SAP, numerous awards won by Deen Dayal Daga (Chairman), and products that adhere to all regulations of India, US and Europe are some of the biggest landmarks of Archidply”. From humble beginnings of owning a small factory, Archidply has soared ahead into a large manufacturing business of a range of wood and paper-based products. The core vision of the company is to offer products with low formaldehyde emission since both laminate and plywood are well-known in the industry for its poisonous emissions.

Breathing this core vision, the company has been developing both laminates and plywood with extended significance. In fact, Archidply stands tall as one of the first companies that started developing these products with low formaldehyde emissions in the market in 2005. Especially in the laminate category, it holds the requisite certifications like GREENGUARD to reduce the volatile content. On the whole, the organization is run in an extremely professional manner even across its manufacturing facilities in Uttarakhand and Assam that are equipped with a capacity to manufacture products worth more than $50 million. From the technology forefront, Archidply ensures to stay quality conscious and one step ahead of its competitors by spending quality time on R&D.

From the sustainability forefront, Archidply has been accredited with GreenPro, which is a Type – 1 Ecolabel that enables the end users in the building sector and manufacturing industries to choose the right products, materials and technologies for reducing the environmental impacts during the construction, operation and maintenance of their buildings and factories. GreenPro Ecolabel is accredited by Global Ecolabelling Network (GEN) through GENICES – GEN’s Internationally Coordinated Ecolabelling System.

Strong & Vast Presence

Archidply also takes pride in its strong and vast presence across all states of India through its 7 warehouses, 20 sales offices, and close to 2000 dealer networks. Rajiv adds, “We outshine as a one-stop solution provider for all the building requirements of our customers while focusing on providing more healthier products too. This way, our customers find it easier to fulfil most of their building needs through our brand”. By understanding the modern trends in the wooden panel market and the importance of balance between the modernity and high quality of decorative surfacing products, the company comes up with products par excellence in the market. Most importantly, the company engages in thorough research on consumer behaviour and the new-age tools and products required for manufacturing a wide variety of products right from strong plywood to lustrous laminates without blending any sort of harmful chemicals.

Among the spectrum of its termite-, water- and fire-resistant products, Archidply states fire retardant plywood, anti-fingerprint laminate, and Monarchlam as its flagship products which are developed with high-end chemical technologies. The company also develops a range of eco-friendly panel products using timber which can be regrown quickly along with genuine forest certification for timber which are sourced from various countries.

True Teamwork

Across the supply chain of Archidply, each department right from the sourcing of raw materials to the operations in the factory and sales & marketing, has its own leadership qualities. It is the combined, team-level efforts of 1500+ employees as well as the supervision from the senior management that help Archidply in coming-up with cost effective and top-notch products in all categories it is involved in. The team members also participate in a bracket of exhibitions both from the machinery and product point of view to acquire first-hand knowledge that further help them in the R&D of various products.

In the senior management level, Deen Dayal Daga, Chairman, stands as the biggest backbone of Archidply. His lifetime achievements include – Udyogapatra Award (1982) for being a Self-made Industrialist awarded by the Vice President of India, and Swatantra Swarna Jayanti Udyog Vibhushan Award (1999) as an appreciation for his significant contribution to Nation’s Economic Development. On the other hand, Rajiv, an inspiring leader, was instrumental in doubling the capacity of Rudrapur unit within a time span of 3 years and achieved 100% capacity utilization. Today the facility is the largest facility of the company. He has successfully implemented SAP ERP and was instrumental in getting the “Power Brand” award in the year 2017 for Archidply. Over the last 5 years, he has successfully developed the Laminate Export Business in 20 countries.

Prospective Future

Staying attuned to the evolving customer needs, Archidply envisions manufacturing laminate MDF in the coming years besides various other new products. The company also aims to achieve a turnover of over Rs.500 crore while enhancing customer satisfaction and presence across India.