Ambit Finvest partners with Bajaj Finserv Direct to launch D2C digital lending platform

• Ambit Finvest to launch D2C Mobile App for MSME owners
• SKALEUP, the tech arm of Bajaj Finserv Direct to enable platform development
• The technology will power instant loans with fully automated digital process

Bangalore, March 28, 2023: Ambit Finvest Private Limited (“Ambit Finvest”), the Non-Banking Financial Company (NBFC) of the Ambit Group, has partnered with SKALEUP, the digital technology services arm of Bajaj Finserv Direct Limited, a subsidiary of Bajaj Finserv Limited, to develop a D2C Mobile App - Ambit Finvest – Instant Loan App and Web-based digital lending platform. The platform would enable MSME business owners to avail instant business loans through a completely paperless and automated digital onboarding process.

Through its API integrations with various tech-enabled credit-related services and a unique rule engine-based decision-making process, the platform provides a seamless customer onboarding experience and ensures delivery of the maximum eligible loan amount in the shortest possible time without human intervention.

Ambit Finvest’s core focus has been to empower the underserved grass root MSME businesses through a quick and low-cost credit delivery model by embracing technology. Ambit Finvest has served 50,000+ MSME business owners so far and has disbursed Rs. 3500 Crs+ of loans since its inception.

Sanjay Agarwal, CEO, Ambit Finvest, said, “Our core focus has been to develop a coherent strategy around capturing the maximum value from Digital Technologies catering to customer experience and operational efficiency. We are extremely proud to be associating with the talented and enthusiastic team at SKALEUP to build a platform, which offers a seamless and completely digital customer onboarding journey.”

Ashish Panchal, CEO, Bajaj Finserv Direct, said, “Digital innovation has rapidly alteredIndia’s financial services landscape. Bajaj Finserv Direct plays an active role in this evolving financial ecosystem by offering technology solutions that revolutionizes the way lenders, businesses and consumers engage. SKALEUP’s Creditech solution is a low-code/no-code digital platform that enables data-driven decisions. This platform will enable Ambit Finvest to manage a broad range of processes and services, from digital journeys and multiple products to managing complex workflows involving sales, underwriting & operations.”