Are you in quest for quality natural skincare products or cosmetics that are both affordable and eco-friendly? Look no further than Aethon International, an innovative company dedicated to revolutionizing the cosmetics and healthcare industries with natural ingredients. The company was incorporated in 2016 with an objective of bringing in supply chain efficiencies in procurement and sale of natural cosmetic raw materials. With a strong connection with Africa through its associate company, Aethon Africa Ventures Limited, it is committed to sourcing only the finest natural cosmetic raw materials while minimizing middle-men and other inefficiencies. Since 2023, the company has expanded into the manufacturing of Ayurvedic Cosmetic Products, all while remaining true to its core mission of promoting ecological sustainability and natural skincare.

Pranshu Goel, Partner

Exciting Evolution

Pranshu Goel, Partner of Aethon International, stumbled upon the magnificent shea butter during his frequent travels to Africa while working as a Finance Director in a Commodities Supply Company. His interest in the product led him to explore the shea butter supply chain, which he then brought to India in 2016 through Aethon Africa Ventures. As demand for their products grew, the company expanded their supply chain to other countries such as Morocco, Ukraine, Indonesia, and Australia. Today, with over 300 products spanning from essential oils to finished cosmetic formulations, Aethon International has become a one-stop-shop for clients in the Beauty and Personal care sector. They believe in providing quality products to their clientele.

The company initially focused on sourcing and selling raw cosmetic ingredients, but has since integrated forward and began manufacturing formulated products two years ago. The company's immediate goals are to increase manufacturing capacity for Cosmetic Intermediates and finished products to meet client demands. In addition, the company has made significant investments in high-end research, including the application of nanotechnology in Ayurveda and plant stem cell extracts through its associate company, Thea Ojas in Hyderabad. The company plans to conduct detailed in-vitro studies on the efficacy of these advanced products, which could significantly improve the efficacy of its Ayurvedic formulations while reducing costs. By reducing the need for expensive imports, the company hopes to make these advanced ingredients more accessible to consumers.

One-of-a-kind Offerings

The product range is broadly classified into two categories: The first category comprises natural cosmetic ingredients, which are the basic building blocks of cosmetic formulations like creams, lotions, and gels. These natural ingredients include essential oils, carrier oils, butters, floral waters, natural extracts, and gels. The second category consists of cosmetic intermediates, such as cream bases, lotion bases, gel bases, and serum bases, which are designed to support large, medium, and small cosmetic manufacturing companies, DIY users, and independent formulators. These intermediates save a lot of time and labor bandwidth of clients and reduce the time to market of the finished formulated products.

Aethon is highly customer-centric, and the team is always available to help customers with their needs. Customer feedback and suggestions are taken very seriously, and the company owes much of its rapid product expansion to these inputs. The segment of cosmetic intermediates was borne out of a need from clients who wanted to free up their own bandwidth for further expansion. Within the product segments, the company keeps launching new products in line with market trends and demands, and in many cases, they have set the market trends through their launches.

Also Read - Nhea Pure Care: Promoting Holistic Healing and Wellness, Beyond Beauty and Skincare.

Bright Side

“We take great pride in being recognized as one of the Trusted Suppliers in Asia by Formula Botanica, a leading Institute of Cosmetic Formulations in the world. As the only Indian company to make the list, this recognition is a testament to the quality of our products and our commitment to customer satisfaction. The feedback from our users is one of our biggest success stories, and we are dedicated to continuing to provide exceptional service to our customers. Additionally, we are thrilled to be amongst the largest suppliers of organic, unrefined Grade ‘A’ shea butter in India, made possible by our efficient supply chain between Africa and India. Despite the competitive and price-sensitive market, we have managed to maintain over 4,000+ satisfied customers with over 80% loyalty over the years, thanks to our unwavering commitment to engagement and customer service,” Pranshu Goel highlights.

And further adds, “Our products offer a natural and holistic approach to beauty and wellness, sourced from the best locations and full of nutrients provided by nature. For example, our Bakuchi oil is used in Ayurveda treatments for skin conditions like eczema and psoriasis, while our Tamanu oil is used for acne, scars, wrinkles, and stretch marks. Our Shea Butter has antioxidant and insect-repelling properties, while our Mowrah Butter helps prevent wrinkles and restores skin flexibility. Our Jamaican Black Castor oil promotes hair growth, skin health, and treats inflammation and acne, and our Prickly Pear oil is rich in antioxidants and is a key ingredient in some of the world's most expensive cosmetic oils. We use these ingredients to create high-quality cosmetic products that our customers love.

Our uncompromising focus on quality sets us apart from other products in the market. We pay attention to every detail of product extraction, from the maturity of the crop to the temperature at which the oil is extracted. We regularly check for heavy metals and conduct GC-MS testing of our essential oils to ensure consistent quality. We have exclusive partnerships with farming cooperatives and have total control over the supply chain, allowing us to maintain quality. Our storage facilities are temperature-controlled for fragile and perishable products, and we even help farmers with natural preservatives to prolong shelf life. Our efforts have built trust with our customers and made Aethon synonymous with the best quality products in the market.”